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Curriculum

Graduate Level Certificates

Project Management

Project management is at the core of all work organizations that seek to accomplish simple to highly complex tasks. The demand for this type of skill continues to increase across industries every day.

The Project Management Certificate program provides exposure and experience with some of the most popular concepts, texts, and methodologies, including Six Sigma, Lean, Agile, Scrum, Innovation, and several more to help you become a professional in Project Management.

To complete the Project Management Certification, students will take the following four courses:

BUS 641: Operations Management (3 Credits)

A firm’s “operations” can be thought of as the work they do to produce and deliver the goods and services they sell to customers. Managing these operations well or poorly can mean the difference between having a competitive advantage or not, and between profitability or losses. This course deals with understanding the qualitative and quantitative elements of a firm’s operations, applying analytical tools to them, and creating implementation and strategic plans to optimize an organization’s operating strategy.

BUS667: Project Management (3 Credits)

This course focuses on concepts, strategies, and software associated with project management and the use of project management in the organizational environment. Students will develop an understanding of the fundamental concepts and applied techniques for cost effective management of both long-term development programs and short-term projects, as well as planning, scheduling, organizing, and controlling projects. The course uses cases from a wide variety of industries, including construction, information systems, nonprofit organizations, the government and the military, and is designed to align with, and was written in partnership with, Project Management Institute (PMI).

BUS668: Business Process Methodologies (3 Credits)

Today’s business environment requires organizations to focus on continual improvement efforts to reduce costs and defects, increase customer value, and to better respond to market changes and demands. This course will cover many different process and project methodologies designed to help organizations face these challenges. These methodologies include: Six Sigma (Yellow Belt Certification), Scrum, Lean, Kaizen, and TPS.

BUS653: Corporate Strategy (3 Credits)

This course will prepare students to analyze the sources of competitive success among firms, and help them develop the knowledge and skills necessary to understand, evaluate, and craft winning strategies as a manager, consultant, or financial analyst. Students will develop their strategic thinking skills by learning the concepts and frameworks of strategic analysis, and then applying these to actual competitive situations amid uncertainty and changing conditions.

Entrepreneurial Leadership

Entrepreneurs and intrapreneurs alike will be interested in the Entrepreneurial Leadership certificate of completion. Finding innovative solutions to real needs is at the heart of entrepreneurship. Students will gain the skills necessary to start up a business from the ground up, or infuse their existing company with a new direction.

To complete the Entrepreneurial Leadership certificate of completion, students must take the following four courses:

BUS521: Marketing Management (3 Credits)

Marketing is a critical business function that helps firms build a link between supply and demand to achieve profitability. This course deals with traditional and emerging strategies and techniques firms use to identify consumers’ wants and needs and to position the firm’s products and services to meet them in a contemporary setting. Topics include market segmentation and targeting, competitive analysis, product positioning, pricing, and advertising strategies, and forecasting methods to identify chasms and tipping points as students practice developing optimal marketing mixes in cases and simulations.

BUS606: Create your Future: Starting Your Own Business (3 Credits)

This is one of two courses that make up the Entrepreneurship concentration. Students were presented multiple elective options and voted on this course as one that they would like to take. It enhances their MBA by allowing them to concentrate on an area of interest outside of the core curriculum.

BUS664: Strategic Sales (3 Credits)

This course is designed to introduce students to the art and science of selling, the function of diagramming the sales process and strategies for leading an organization. We will highlight the interplay between corporate growth and sales strategy by providing academic ideas and knowledge while integrating real-life exposure to companies to develop strategy, selling, thinking, and communication skills with an eye toward team and thought leadership to improve a business’ bottom line.

FIN632: Financial Management (3 Credits)

This course will provide a rigorous introduction to the theory and practice of corporate finance. It will cover the fundamental principles of asset valuation and financing that guide the field of finance as well as firm investing decisions. The course will cover topics including time value of money and discounting cash flows; stock and bond valuation; capital budgeting; asset pricing models; portfolio analysis and diversification; and risk management.

Marketing Management

The Marketing Management certificate of completion is designed to equip students with the skills needed to research and identify trends in the market in order to develop successful strategies for product and service growth.

The courses focus on understanding the voice of the customer in order to develop, communicate, and apply critical pricing, communication, design, and distribution tactics.

A marketing certificate of completion can be valuable to a wide range of professionals. Key topics include: competitive advantage, segmentation, relationship development, and competitive positioning. To complete the Marketing Certificate, students must take the following four courses:

BUS521: Marketing Management (3 Credits)

Marketing is a critical business function that helps firms build a link between supply and demand to achieve profitability. This course deals with traditional and emerging strategies and techniques firms use to identify consumers’ wants and needs and to position the firm’s products and services to meet them in a contemporary setting. Topics include market segmentation and targeting, competitive analysis, product positioning, pricing, and advertising strategies, and forecasting methods to identify chasms and tipping points as students practice developing optimal marketing mixes in cases and simulations.

BUS664: Strategic Sales (3 Credits)

This course is designed to introduce students to the art and science of selling, the function of diagramming the sales process and strategies for leading an organization. We will highlight the interplay between corporate growth and sales strategy by providing academic ideas and knowledge while integrating real-life exposure to companies to develop strategy, selling, thinking, and communication skills with an eye toward team and thought leadership to improve a business’ bottom line.

BUS671: Strategic Communication (3 Credits)

Great leaders need more than great ideas; they must use ideas to inspire, motivate, and connect. In short, they use communication to move an organization to achieve great things. Cases and in-class exercises will give students the opportunity to understand the strong link between communication and leadership; examine how “story” can be used to compel audiences to act and businesses to succeed (or fail); and develop their own communication skills to benefit their personal and professional lives.

MKT601: Integrated Marketing Communications (3 Credits)

Integrated Marketing Communications builds upon the fundamentals of marketing and details the analytical and strategic processes used to effectively inform and influence target market behavior. Students will assess and develop organizational and brand promotional goals in order to analyze promotional methods and channels and the optimal employment of various traditional and social media. The product of this analysis will be synthesized into a comprehensive media and promotional plan which will include the application of creative techniques, marketing ethics, and optimizing plan effectiveness through the considered use of metrics.

Finance

Making sound financial decisions and adding value to the organization are key skills for managers. The Finance certificate of completion at Midland is designed to equip students with an increased practicality when making financial decisions on behalf of the business, with special attention on value creation and capital investments. Building on a solid foundation of concentration will benefit individuals who want to hone their financial decision-making skills.

To complete the Finance certificate of completion, students must take the following four courses:

ECO511: Managerial Economics (3 Credits)

This course is the application of economic principles to business decisions and problems. Demand analysis, cost analysis, forecasting, pricing policies, risk analysis and capital -42- budgeting will be covered as well as traditional economic theory and decision science techniques in the decision-making process. Business decisions are the result of quantitative analysis. Microeconomic theory is utilized.

FIN662: Investment Management (3 Credits)

This course will introduce students to the management of investment portfolios, both personal and institutional. Building on previous finance and accounting coursework, the class will cover capital markets and their organization, securities (equity and fixed income), modern portfolio theory, diversification, and the management of fixed income portfolios. The class will also introduce alternative investment vehicles, focusing on options and futures, and help students will develop frameworks for portfolio management.

FIN632: Financial Management (3 Credits)

This course will provide a rigorous introduction to the theory and practice of corporate finance. It will cover the fundamental principles of asset valuation and financing that guide the field of finance as well as firm investing decisions. The course will cover topics including time value of money and discounting cash flows; stock and bond valuation; capital budgeting; asset pricing models; portfolio analysis and diversification; and risk management.

FIN665: Leadership and Strategic Value Creation (3 Credits)

This course will build on basic MBA level courses in finance, accounting, marketing, strategy, and economics and integrate those into practical tools and concepts that will improve the student’s ability to make decisions that will increase the value of the enterprise. The course is intended to be practical in nature and is focused on application and reasoning that helps decision-making in a complex interdependent real world. The course will also assist students in developing their leadership tool-kit, including developing a vision, and a strategy to bring that vision to reality. Emphasis will be given to real world examples and analyzing cases that shed light on actual business events and decision-making. Students will also get practical exposure in data driven decision-making, when each team develops a financial forecast that translates a vision and strategy into solid execution plans. To ensure practical exposure, students will participate in a strategic simulation game throughout the term.

Accounting

Our Accounting certificate of completion is especially useful to those who want to better understand cost management, budgeting, and practical finance without becoming a CPA. This certificate of completion will give students greater confidence in understanding and making decisions about financial matters in their organization.

To complete the Finance certificate of completion, students must take the following four courses:

ACC601: Cost Management (3 Credits)

As the language of business and the cornerstone of the financial capital markets, accounting provides terminology, frameworks, and concepts with which to understand and analyze the financial consequences of business activities. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. The primary purpose of this core course is to provide students with considerable financial statement, financial-analysis, and financial-management expertise in order to enhance their decision-making capabilities.

ACC662: Intermediate Financial Accounting (3 Credits)

This course covers the balance sheet in more depth. Various methods of accounting for cash, marketable securities, receivables, inventories, plant and intangible assets, and long-term investments are discussed. Alternative revenue recognition methods are also discussed related to the income statement. The cash flow statement is also discussed in detail. This is a core course for those who have already taken a beginning financial accounting course and are looking to develop a deeper understanding of the accounting principles that apply to various transactions and how they impact the balance sheet and income statement.

FIN632: Financial Management (3 Credits)

This course will provide a rigorous introduction to the theory and practice of corporate finance. It will cover the fundamental principles of asset valuation and financing that guide the field of finance as well as firm investing decisions. The course will cover topics including time value of money and discounting cash flows; stock and bond valuation; capital budgeting; asset pricing models; portfolio analysis and diversification; and risk management.

FIN662: Investment Management (3 Credits)

This course will introduce students to the management of investment portfolios, both personal and institutional. Building on previous finance and accounting coursework, the class will cover capital markets and their organization, securities (equity and fixed income), modern portfolio theory, diversification, and the management of fixed income portfolios. The class will also introduce alternative investment vehicles, focusing on options and futures, and help students will develop frameworks for portfolio management.

Business Intelligence & Data Analysis

The ability to understand and analyze “big data” is a growing need for organizations. Knowing how to take a large quantity of information and distill it down to identify trends and associations between data points will help companies make better decisions and strengthen strategies. Our certificate of completion in Business Intelligence & Data Analysis equips students with the tools and concepts to comprehend, interpret, and use data to make informed decisions across the organization – new products, cost, production, and markets. To complete the Business Intelligence & Data Analysis certificate of completion, students must take the following four courses:

BUS641: Operations Management (3 Credits)

A firm’s “operations” can be thought of as the work they do to produce and deliver the goods and services they sell to customers. Managing these operations well or poorly can mean the difference between having a competitive advantage or not, and between profitability or losses. This course deals with understanding the qualitative and quantitative elements of a firm’s operations, applying analytical tools to them, and creating implementation and strategic plans to optimize an organization’s operating strategy.

BUS643: Statistics for Management (3 Credits)

Decisions can no longer be made strictly on gut feel or instinct, to be successful, leaders must make data driven decisions. In order to do so, you need to understand the how and why of data analysis and statistical measures. Students will learn to understand statistical approaches, methodologies, and probability rules. Emphasis is placed on the applications of statistics in business and economics.

BID515: Technology & Analytics for Managers (3 Credits)

This course examines the role of information technology in business with an emphasis on the systems that support strategic, tactical, and operational needs of organizations. The impact of technologies on managerial decision-making and the various approaches to implementing technology solutions to effectively align IT with the rest of the business are explored. As part of this exploration, students employ a hands-on approach to business analytics via contemporary data visualization tools (like Qlik or Tableau). In doing so, students devise data-driven recommendations that are used to inform decisions that create value and enhance organizational effectiveness.

BID640: Data Mining (3 Credits)

This course supports decision-making by detecting patterns, devising rules, identifying new decision alternatives and making decisions. This course will introduce participants to recent data mining techniques, with an emphasis on: getting a general understanding of how the method works, understanding how to perform the analysis using suitable available software, understanding, how to interpret the results in a business research context and developing the capacity to critically read published research articles which make use of the technique. This course will concentrate on a number of well-defined mining tasks: description, classification, estimation, prediction and affinity grouping and clustering. Content may vary according to the interest of participants. Topics may include decision trees, neural nets, self-organizing maps, genetic algorithms, association (also known as market basket) analysis, web mining and test mining, cluster analysis and logistic regression. Course may use and EPR system as a data source in addition to other large-scale data sources.

Healthcare Management

Healthcare Management is a specialized field that combines an understanding of, and interest in, healthcare with solid business acumen. Employment of medical and health services managers are projected to grow 32 percent (from 2019 to 2029) faster than the average of all occupations.

The Midland graduate certificate of completion in Healthcare Management prepares students to master leadership skills and capabilities required to succeed as a healthcare manager and lead using best practices in management, data analysis, and healthcare governance.

Healthcare Management courses are offered in partnership with Nebraska Methodist College, one of the nation’s top accredited allied health colleges.

To complete the Healthcare Management certificate of completion, students must take the following two courses:

MBA680: Business Law and Ethics in Healthcare (3 Credits)

This course is an introduction to the laws and ethics that affect health care decisions, relationships among professionals and patients, and the management aspects of health care delivery. The goal of the course is to equip future health care executives with the knowledge and skills necessary to recognize legal and ethical issues that arise in health care practice, to be prepared to evaluate situations that may have legal or ethical implications, to know when to seek legal or ethics committee counsel, and to understand the implications of health care law on their own decision making.

BUS635: Management and Leadership (3 Credits)

Management and Leadership are often used as interchangeable terms. This course distinguishes between the functions of management needed to operate a business and the skill required to motivate individuals toward accomplishing shared goals. Management and leadership are addressed within the context of the connections between the constantly changing external environmental forces and the internal organizational tensions that result in a complex system that needs to be continuously realigned to achieve performance goals. A balance between theory and practice gives students a clear understanding of management models and their applications in organizations through case analysis and projects designed to promote critical thinking. Personal values and ethics provide a lens and foundation through which to evaluate the complexity of decision making and directing individuals, teams and organizations from a moral perspective. This course will help build your confidence to -41- take the wise and courageous action required to be successful in a modern global business environment.

Plus, two courses from the list below:

MBA660: Healthcare Policy (3 Credits)

This course provides the foundation for analyzing the social and political forces that influence health care policy decisions. The relationship between health policy, social justice, and practice will be explored. Students will examine current healthcare policy and factors which influence policy development. The health care policy making process will be investigated.

MBA686: Organizational Outcomes and Sustainability (3 Credits)

This course equips students with concepts and strategies necessary to analyze system performance, health care outcomes, and evaluate impact. Students will learn to make evidence-based recommendations for interventions based on the data. Students will develop skills to design a comprehensive plan for quality improvement and sustainability.

MBA659: Business Intelligence & Applied Healthcare Analytics (3 Credits)

This course combines computer-based methods to analyze health data with the tools used by healthcare leaders to retrieve, report and present data as part of an informed decision-making process. Topics covered include data warehousing, data mining, data visualization, and technology architecture. Case studies will help prepare students for delivering managerial presentations of their analysis and findings.

MBA600: Health Systems Informatics and Leadership (3 Credits)

This course provides an overview of contemporary health care systems and organizations. Within this overview research, health policy, regulation, and law are examined from the perspective of how these factors shape health care organizations. Available technology to interpret and organize health data is investigated in relation to health system productivity. This course synthesizes leadership and systems theory into understanding the healthcare industry and program development to become a leader in patient centered care and positive health outcomes.

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