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Course Descriptions

Master of Business Administration

Coursework (36 Credits)

Students will complete a total of 36 credit hours to earn their MBA. Students will be required to choose 15 credit hours (5 courses) from the Analytical Courses block and 15 credit hours (5 courses) from the Strategic Courses block. In addition, students will participate in a six- credit hour Business Consulting Capstone experience. Students will have completed at least 15 credit hours prior to being allowed to join the Capstone. 

Strategic Courses 

These courses are designed to help students gain a master-level understanding and experiences by providing concepts and examples of relevant strategies and techniques needed to be part of or run a successful business. Students will choose five courses (15 credit hours) to fulfill their Strategic course requirements.

  • Marketing Management
  • Strategic Communication
  • Management & Leadership
  • Corporate Strategy
  • Project Management
  • Business Process Methodologies
  • Integrated Marketing
  • Strategic Sales
  • Create Your Future: Starting Your Own Company
  • Special Topics*

*The Special Topics course will focus on the current trends in the marketplace. 

Analytical Courses 

These courses are designed to help students better understand the hard data, terminology, concepts, and frameworks involved in being a part of or running a successful business. Students will choose five courses (15 credit hours) to fulfill their Analytical course requirements. 

  • Cost Management
  • Managerial Finance
  • Statistics for Management
  • Managerial Economics
  • Operations Management
  • Investment Management
  • Data Mining
  • Technology for Managers
  • Forensic Accounting
  • Leadership & Value Creation
BUS 668: Business Process Methodologies

Today’s business environment requires organizations to focus on continual improvement efforts to reduce costs and defects and to better respond to market changes and demands. This course will cover many different processes and project methodologies designed to help organizations face these challenges.

Methodologies covered; Six Sigma (Yellow Belt Certification), Scrum, Lean, Kata, Kaizen, and TPS. Face-to-face lessons will focus primarily on the Six Sigma Yellow Belt Certification and an introduction to Scrum.

BUS 653: Corporate Strategy

This course will prepare students to analyze the sources of competitive success among firms, and help them develop the knowledge and skills necessary to understand, evaluate, and craft winning strategies as a manager, consultant, or financial analyst.  Students will develop their strategic thinking skills by learning the concepts and frameworks of strategic analysis, and then applying these to actual competitive situations amid uncertainty and changing conditions.

ACC 601: Cost Management

As the language of business and the cornerstone of the financial capital markets, accounting provides terminology, frameworks, and concepts with which to understand and analyze the financial consequences of business activities. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. The primary purpose of this course is to provide students with considerable financial-statement, financial-analysis, and financial-management expertise in order to enhance their decision-making capabilities.

BUS 606: Create Your Future: Starting Your Own Business

“Creating Your Future: Starting Your Own Business” is a different kind of entrepreneurship course designed to help students create their own futures by positioning them to not only start their own company but how to run it. The course is not only about what it means to be an entrepreneur and write a business plan (both things covered in the class) but how to turn an idea or concept into reality and make it a successful reality. This course focuses on building a successful organization, not just raising the money for it.

BID 640: Data Mining

Data driven solutions are the cornerstone of any successful business nowadays. As business leaders, you need to understand data processes, their applications, and drawbacks. This course will introduce you to a variety of data mining techniques, with a focus on application. Topics include both traditional statistical methods such as linear regressions, null hypotheses, and newer developments thanks to computing advancements such as cross-validations, bootstrapping, and model selection algorithms. You’ll walk away with the ability to run your own data project, and to make good judgements when presented with data mining results.

MKT 601: Integrated Marketing Communication

Integrated Marketing Communication builds upon the fundamentals of marketing and details the analytical and strategic processes used to effectively inform and influence target market behavior. Students will assess and develop organizational and brand promotional goals in order to analyze promotional methods and channels and the optimal employment of various traditional and social media. The product of this analysis will be synthesized into a comprehensive media and promotional plan which will induce the application of creative techniques, marketing ethics and optimize in plan effectiveness through the considered use of metrics.

FIN 632: Financial Management

This course will provide a rigorous introduction to the theory and practice of corporate finance. It will cover the fundamental principles of asset valuation and financing that guide the field of finance and firm investing decisions. The course will cover topics including time value of money and discounting cash flows; stock and bond valuation; capital budgeting; asset pricing models; portfolio analysis and diversification; and risk management.

FIN 662: Investment Management

This course will introduce students to the management of investment portfolios, both personal and institutional. Building on previous finance and accounting coursework, the class will cover capital markets and their organization, securities (equity and fixed income), modern portfolio theory, diversification, and the management of fixed income portfolios. The class will also introduce alternative investment vehicles, focusing on options and futures, and help students develop frameworks for portfolio management.

FIN 665: Leadership & Strategic Value Creation

This course builds on foundational courses in finance, accounting, strategy, and economics and integrates those into practical tools and concepts that will improve the student’s ability to make decisions that will increase the value of the enterprise. Those decisions could be regarding restructuring existing operations, launching new products, buying new assets, acquiring another company, and financing a firm’s investments. The course is intended to be practical in nature and avoids complicated formulas and is focused on application and reasoning that helps decision making.

BUS 635: Management & Leadership

Management & Leadership are often used as  interchangeable terms. This course distinguishes between the functions of management needed to operate a business and the skill required to motivate individuals toward accomplishing shared goals. Management and leadership are addressed within the context of the connections between the constantly changing external environmental forces and the internal organizational tensions that result in a complex system that needs to be continuously realigned to achieve performance goals.

A balance between theory and practice gives students a clear understanding of management leadership models and their application in organizations through case analysis and projects designed to promote critical thinking. Personal values and ethics provide a lens and foundation through which to evaluate the complexity of decision making and directing individuals, teams and organizations from a moral perspective.  This course will help build your confidence to take the wise and courageous action required to be successful in a modern global business environment.

ECO 511: Managerial Economics

This course is the application of economic principles to business decisions and problems. Demand analysis, cost analysis, forecasting, pricing policies, risk analysis and capital budgeting will be covered as well as traditional economic theory and decision science techniques in the decision making process.  Business decisions are the result of quantitative analysis.  Microeconomic theory is utilized. 

BUS 521: Marketing Management

Marketing is a critical business function that helps firms build a link between supply and demand to achieve profitability.  This course deals with traditional and emerging strategies and techniques firms use to identify consumers’ wants and needs and to position the firm’s products and services to meet them in a contemporary setting.  Topics include market segmentation and targeting, competitive analysis, product positioning, pricing and advertising strategies, and forecasting methods to identify chasms and tipping points as students practice developing optimal marketing mixes in cases and simulations.

BUS 641: Operations Management

A firm’s “operations” can be thought of as the work they do to produce and deliver the goods and services they sell to customers.  Managing these operations well or poorly can mean the difference between having a competitive advantage or not, and between profitability or losses.  This course deals with understanding the qualitative and quantitative elements of a firm’s operations, applying analytical tools to them, and creating implementation and strategic plans to optimize an organization’s operating strategy.

BUS 667: Project Management

This course focuses on concepts, strategies and software associated with project management and the use of project management in the organizational environment. Students will develop an understanding of the fundamental concepts and applied techniques for cost effective management of both long-term development programs and short-term projects, as well as planning, scheduling, organizing, and controlling projects. The course uses cases from a wide variety of industries, including construction, information systems, non-profit organizations, the government and the military, and is designed to align with, and was written in partnership with, Project Management Institute (PMI).

BUS 643: Statistics for Management

Decisions can no longer be made strictly on gut feel or instinct, to be successful, leaders must make data driven decisions.  In order to do so, you need to understand the how and why of data analysis and statistical measures.  Students will learn to understand statistical approaches, methodologies, and probability rules.  Emphasis is placed on the applications of statistics in business and economics.

BUS 671: Strategic Communication

Great leaders need more than great ideas; they must use ideas to inspire, motivate, and connect.  This course will demonstrate the strong link between communication and leadership, and will help students develop the oral, written, and non-verbal skills needed to communicate effectively.  The course will present frameworks for audience analysis and message construction and delivery, and will address the use of story and the concept of the “elevator pitch.”  Cases and in-class exercises will  give students the opportunity to practice preparing concise, persuasive presentations, emails, and memos for decision makers, employees, and customers, and will develop their ability to think and speak under pressure.

BUS 664: Strategic Sales

This course is designed to introduce students to the art and science of selling, the function of diagramming the sales process and strategies for leading an organization. We will highlight the interplay between corporate growth and sales strategy by providing academic ideas and knowledge while integrating real-life exposure to companies to develop strategy, selling, thinking, and communication skills with an eye toward team and thought leadership to improve a business’ bottom line.

BID 515: Technology and Analytics for Managers

This course examines the role of information technology in business with an emphasis on the systems that support strategic, tactical, and operational needs of organizations. The impact of technologies on managerial decision-making and the various approaches to implementing technology solutions to effectively align IT with the rest of the business are explored. As part of this exploration, students employ a hands-on approach to business analytics via contemporary data visualization tools (like Qlik or Tableau). In doing so, students devise data-driven recommendations that are used to inform decisions that create value and enhance organizational effectiveness.

Capstone Experience

Midland University’s MBA capstone experience is an opportunity for students to use the skills built throughout the program to work alongside our capstone corporate partners.

BUS 672: Business Consulting Capstone (6 credits)

Business today is more complex and challenging than ever before. This course deals with the determination of strategic goals and objectives for an organization, along with the methods used in framing corporate challenges and opportunities using a strategic management perspective. These topics are covered in depth through partnering to complete real world projects with business partners. Strategic management focuses on analyzing the organization itself in an objective manner as well assessing its environment and establishing strategic recommendations that will help perpetuate the organization into the future. Managerial problem-solving develops a foundation for critical thinking and then applies it to the organization through case analysis and hands on learning during a term long consulting project which will be an integral part of this course. Additionally, the ability to work within a team is increasingly important in today’s business climate.  This course has been designed to now include foundational preparation of skills needed before meeting with clients to determine their needs.  

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